Subject category:
Entrepreneurship
Published by:
INSEAD
Version: 09.2004
Length: 14 pages
Data source: Field research
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https://casecent.re/p/8000
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Abstract
The case study evolves around the business career of Ruben Vardanian, the founder, majority owner and CEO of a Russian chocolate making and selling company. It follows the evolution of Korkunov''s early business career and leadership style and concentrates on his decision to enter a new business of making and selling chocolates. It describes leadership challenges, which Korkunov faced during the five years of the company existence, such as creating a business model, securing financing, choosing technology, developing a brand and building the organisation and his leadership style. Students are expected to get insights into the nature of entrepreneurial leadership and factors contributing to the development of a particular leadership style and organisational model. Problems of growth of entrepreneurial organisations operating in fast growing market environments will be also examined. Students will enrich their understanding of the Russian business environment and the style of new Russian entrepreneurs.
About
Abstract
The case study evolves around the business career of Ruben Vardanian, the founder, majority owner and CEO of a Russian chocolate making and selling company. It follows the evolution of Korkunov''s early business career and leadership style and concentrates on his decision to enter a new business of making and selling chocolates. It describes leadership challenges, which Korkunov faced during the five years of the company existence, such as creating a business model, securing financing, choosing technology, developing a brand and building the organisation and his leadership style. Students are expected to get insights into the nature of entrepreneurial leadership and factors contributing to the development of a particular leadership style and organisational model. Problems of growth of entrepreneurial organisations operating in fast growing market environments will be also examined. Students will enrich their understanding of the Russian business environment and the style of new Russian entrepreneurs.