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This is part of a case series. This case can be used independently or with 'Nestle: The Growing Retail Role Of Hard Discounters Like ALDI' and 'Nestle: Leveraging The Hard Discounter Channel'. The case describes some of the major strategic and tactical moves that Tesco made between the early 1990s and 2005. Tesco is widely recognised as one of the most sophisticated and successful retailers in the world. During the 15-year period covered by the case it became the dominant grocery retailer in the UK and the largest retailer overall accounting for over 13% of all retail sales in the United Kingdom. It was very successful during this period in containing both Asda (acquired by Wal-Mart in 1999) and three of the major European hard discounters. The hard discounters had a combined market share of less than 5%, more than 15 years after the first one entered the UK market. The issue posed at the end of the case was whether Tesco would continue to hold the hard discounters at bay, as they stepped up their efforts to penetrate the UK market.