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Case
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Reference no. 9-308-071
Authors: Joseph L Bower
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 10 September 2008
Length: 29 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market, and if so, which part of the world? A subordinate issue is how to manage their multiple brands. Should they consolidate? This case has extensive data on global markets.
Industry:
Size:
3.2 billion euros, 5,000 employees
Other setting(s):
2007

About

Abstract

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market, and if so, which part of the world? A subordinate issue is how to manage their multiple brands. Should they consolidate? This case has extensive data on global markets.

Settings

Industry:
Size:
3.2 billion euros, 5,000 employees
Other setting(s):
2007

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