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Case
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Reference no. IMD-3-1572-ZH
Simplified Chinese language
Published by: Institute for Management Development (IMD)
Originally published in: 2005
Version: 03.01.2006

Abstract

This is a Chinese translation of the case ''IMD-3-1572''. The abstract of the case is as follows: This is the first of a two-case series (IMD-3-1572 and IMD-3-1573). This novel, interactive case series is in the format of a PowerPoint presentation to stimulate class discussion without any pre-class preparation. It describes the international growth journey of a Chinese company that was designed to combine the best of its Chinese and Western parents. It explores the vital role China can play in the global value chain of an organisation/industry. And it also details the real-life experience of an Australian female middle-management expatriate, Wendy Simpson, who acted as a bridge between the Western and Chinese sides. The story is told by the Western parent company (disguised) that employed Simpson, senior Vice President of sales, marketing and communications for the Asia Pacific region. The company is a European-based hi-tech global leader operating for more than a century. It had been operating in China since the early 1980s, primarily through a very successful joint venture. The Chinese partner was a state-owned enterprise. In the late 1990s, the joint venture found itself at a crossroads, both partners were wondering whether this joint venture was the best vehicle to bring newer technologies to China and enhance long-term profitability. The (A) case describes the business situation of the company and the strategic scenarios Simpson proposed to move forward. It aims to engage the participants in evaluating the options and deciding which one to take.
Location:
Industry:
Size:
6,000 employees in China, 100,000 employees worldwide
Other setting(s):
1997-2004

About

Abstract

This is a Chinese translation of the case ''IMD-3-1572''. The abstract of the case is as follows: This is the first of a two-case series (IMD-3-1572 and IMD-3-1573). This novel, interactive case series is in the format of a PowerPoint presentation to stimulate class discussion without any pre-class preparation. It describes the international growth journey of a Chinese company that was designed to combine the best of its Chinese and Western parents. It explores the vital role China can play in the global value chain of an organisation/industry. And it also details the real-life experience of an Australian female middle-management expatriate, Wendy Simpson, who acted as a bridge between the Western and Chinese sides. The story is told by the Western parent company (disguised) that employed Simpson, senior Vice President of sales, marketing and communications for the Asia Pacific region. The company is a European-based hi-tech global leader operating for more than a century. It had been operating in China since the early 1980s, primarily through a very successful joint venture. The Chinese partner was a state-owned enterprise. In the late 1990s, the joint venture found itself at a crossroads, both partners were wondering whether this joint venture was the best vehicle to bring newer technologies to China and enhance long-term profitability. The (A) case describes the business situation of the company and the strategic scenarios Simpson proposed to move forward. It aims to engage the participants in evaluating the options and deciding which one to take.

Settings

Location:
Industry:
Size:
6,000 employees in China, 100,000 employees worldwide
Other setting(s):
1997-2004

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