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Case
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Reference no. IMD-3-1573-ZH
Simplified Chinese language
Published by: Institute for Management Development (IMD)
Originally published in: 2005
Version: 03.01.2006

Abstract

This is a Chinese translation of the case ''IMD-3-1573''. The abstract of the case is as follows: This is the second of a two-case series (IMD-3-1572 and IMD-3-1573). The (B) case describes the company''s choice of options presented in the (A) case, and the arising governance and operational issues, including: (1) forming the top management team; (2) staff morale; (3) downsizing; (4) corporate branding; (5) building a sales force; (6) new product development; and (7) global manufacturing and technology leadership. Participants are encouraged to share their own experience and thoughts during the discussion. With the supplementary slides on ''what happened in reality'', shown in the teaching note, and a video featuring Simpson, the instructor can show participants how these issues were dealt with. Participants will be able to appreciate Simpson''s challenges arising from the cultural differences between the Western and Chinese sides, and the gap between the mindsets and behaviours developed in the Chinese state-owned enterprises environment and those developed in international businesses. They will also realise how Simpson''s role had expanded in this dynamic China market.
Location:
Industry:
Size:
6,000 employees in China, 100,000 employees worldwide
Other setting(s):
1997-2004

About

Abstract

This is a Chinese translation of the case ''IMD-3-1573''. The abstract of the case is as follows: This is the second of a two-case series (IMD-3-1572 and IMD-3-1573). The (B) case describes the company''s choice of options presented in the (A) case, and the arising governance and operational issues, including: (1) forming the top management team; (2) staff morale; (3) downsizing; (4) corporate branding; (5) building a sales force; (6) new product development; and (7) global manufacturing and technology leadership. Participants are encouraged to share their own experience and thoughts during the discussion. With the supplementary slides on ''what happened in reality'', shown in the teaching note, and a video featuring Simpson, the instructor can show participants how these issues were dealt with. Participants will be able to appreciate Simpson''s challenges arising from the cultural differences between the Western and Chinese sides, and the gap between the mindsets and behaviours developed in the Chinese state-owned enterprises environment and those developed in international businesses. They will also realise how Simpson''s role had expanded in this dynamic China market.

Settings

Location:
Industry:
Size:
6,000 employees in China, 100,000 employees worldwide
Other setting(s):
1997-2004

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