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Compact case
Case
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Reference no. IMD-3-1896-ZH
Simplified Chinese language
Published by: Institute for Management Development (IMD)
Originally published in: 2007
Version: 05.11.2007
Length: 5 pages
Data source: Field research

Abstract

This is a Chinese translation of the case ''IMD-3-1896''. The abstract of the case is as follows: There were almost no big players in the low-end blue- and grey-collar dispatch segment in which Bridge HR was active. SOE (state-owned enterprise) giants and foreign companies all focused on the high-end lucrative markets of the white collar professionals headhunt market. Yet the new Labour Contract Law of China and Bridge HR''s desire to expand into high-end territory poses serious challenges. The learning objective is to understand how the Chinese entrepreneurs started from scratch and grew to a certain size and how the business evolved as they grew. What entrepreneurial characteristics can be drawn from the case? What contributed to their success? How could MNCs (multinational corporations) compete with them in the China market? As they move forward, what challenges are they likely to face in the future?
Location:
Size:
100,000 dispatched workers by 2007
Other setting(s):
1997-2007

About

Abstract

This is a Chinese translation of the case ''IMD-3-1896''. The abstract of the case is as follows: There were almost no big players in the low-end blue- and grey-collar dispatch segment in which Bridge HR was active. SOE (state-owned enterprise) giants and foreign companies all focused on the high-end lucrative markets of the white collar professionals headhunt market. Yet the new Labour Contract Law of China and Bridge HR''s desire to expand into high-end territory poses serious challenges. The learning objective is to understand how the Chinese entrepreneurs started from scratch and grew to a certain size and how the business evolved as they grew. What entrepreneurial characteristics can be drawn from the case? What contributed to their success? How could MNCs (multinational corporations) compete with them in the China market? As they move forward, what challenges are they likely to face in the future?

Settings

Location:
Size:
100,000 dispatched workers by 2007
Other setting(s):
1997-2007

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