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Case
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Reference no. IMD-5-0476
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 1995
Version: 02.05.2008
Length: 11 pages
Data source: Field research

Abstract

This is the third of a six-case series (IMD-5-0474 to IMD-5-0479). Case (C) summarises the findings of the surveys undertaken by the consulting firm MSR on behalf of the International Trade Division of the Hong Kong and Shenzhen Bank in its endeavour to improve service quality.
Location:
Industry:
Other setting(s):
1993

About

Abstract

This is the third of a six-case series (IMD-5-0474 to IMD-5-0479). Case (C) summarises the findings of the surveys undertaken by the consulting firm MSR on behalf of the International Trade Division of the Hong Kong and Shenzhen Bank in its endeavour to improve service quality.

Settings

Location:
Industry:
Other setting(s):
1993

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