Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. IMD-5-0477
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 1995
Version: 02.05.2008
Length: 4 pages
Data source: Field research

Abstract

This is the fourth of a six-case series (IMD-5-0474 to IMD-5-0479). In case (D) Jiang Cheng, General Manager of the Hong Kong & Shenzhen Bank''s International Trade Division, and her team get ready to prepare a quality charter that would reflect the bank''s commitment to offer uncompromising service to its customers. The charter had to give direction and define the bank''s strategy, as well as help the bank differentiate itself from the competition. This case was previously numbered 596-062-1.
Location:
Industry:
Other setting(s):
1994

About

Abstract

This is the fourth of a six-case series (IMD-5-0474 to IMD-5-0479). In case (D) Jiang Cheng, General Manager of the Hong Kong & Shenzhen Bank''s International Trade Division, and her team get ready to prepare a quality charter that would reflect the bank''s commitment to offer uncompromising service to its customers. The charter had to give direction and define the bank''s strategy, as well as help the bank differentiate itself from the competition. This case was previously numbered 596-062-1.

Settings

Location:
Industry:
Other setting(s):
1994

Related