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Compact case
Case
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Reference no. IMD-5-0479
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 02.05.2008
Length: 1 pages
Data source: Field research

Abstract

This is the last of a six-case series (IMD-5-0474 to IMD-5-0479). Case (F) reviews the excellent results achieved two years after Jiang Cheng implemented the programme on quality service at the International Trade Division of the Hong Kong and Shenzhen Bank. This case was previously numbered 596-064-1.
Location:
Industry:
Other setting(s):
1994

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Abstract

This is the last of a six-case series (IMD-5-0474 to IMD-5-0479). Case (F) reviews the excellent results achieved two years after Jiang Cheng implemented the programme on quality service at the International Trade Division of the Hong Kong and Shenzhen Bank. This case was previously numbered 596-064-1.

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Location:
Industry:
Other setting(s):
1994

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