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Abstract

Vogue, a high-end fashion magazine, was launched in the US in 1909. Over the years Vogue entered different countries across the globe and attained the status of a fashion bible. Besides generating awareness about contemporary fashion, the magazine also captured the changing roles of women in society, and the influences of politics and cultural ideas on society and lifestyles. In India, Vogue was launched in September 2007. Its launch issue captured Indian celebrities and their style secrets through which Vogue tried to establish its position as a high-end fashion magazine in India. Vogue was highly optimistic about its success in India due to a growing Indian economy since the early 2000s. As of 2007, the magazine was banking on the increasing number of affluent and fashion conscious citizens in India.
Location:
Other setting(s):
2007

About

Abstract

Vogue, a high-end fashion magazine, was launched in the US in 1909. Over the years Vogue entered different countries across the globe and attained the status of a fashion bible. Besides generating awareness about contemporary fashion, the magazine also captured the changing roles of women in society, and the influences of politics and cultural ideas on society and lifestyles. In India, Vogue was launched in September 2007. Its launch issue captured Indian celebrities and their style secrets through which Vogue tried to establish its position as a high-end fashion magazine in India. Vogue was highly optimistic about its success in India due to a growing Indian economy since the early 2000s. As of 2007, the magazine was banking on the increasing number of affluent and fashion conscious citizens in India.

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Location:
Other setting(s):
2007

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