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Structured assignment
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Reference no. 506-155-4
Subject category: Marketing
Published by: IBS Research Center
Published in: 2008

Abstract

This structured assignment is to accompany the case ''506-155-1''. The abstract of the case is as follows: FIFA (Federation Internationale de Football Association) World Cup was the largest sporting event in the world, it had a larger global audience than the Olympics. The advertisers were very eager to reach the billions of possible consumers by sponsoring the event. Though sponsorship in this event required a huge amount of money, the advertisers still took much interest in this event and were vying for sponsorship. The case gives an insight into FIFA''s marketing strategy with the sponsors'' overview. Moreover it deals with the stringent competition between different sponsors especially between the sporting goods giants, Adidas and Nike, with the aim of leveraging the mega event.
Location:
Industry:
Other setting(s):
2006

About

Abstract

This structured assignment is to accompany the case ''506-155-1''. The abstract of the case is as follows: FIFA (Federation Internationale de Football Association) World Cup was the largest sporting event in the world, it had a larger global audience than the Olympics. The advertisers were very eager to reach the billions of possible consumers by sponsoring the event. Though sponsorship in this event required a huge amount of money, the advertisers still took much interest in this event and were vying for sponsorship. The case gives an insight into FIFA''s marketing strategy with the sponsors'' overview. Moreover it deals with the stringent competition between different sponsors especially between the sporting goods giants, Adidas and Nike, with the aim of leveraging the mega event.

Settings

Location:
Industry:
Other setting(s):
2006

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