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Book chapter
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Reference no. 4962BC
Chapter from: "Competing for the Future"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Any company that fails to create the markets of the future, will find itself on a treadmill, trying to keep one step ahead of the steadily declining margins and profits of yesterday's businesses. This chapter asks managers to evaluate their company's ability and willingness to imagine and create the future and to look beyond restructuring and reengineering toward a new strategy for industry transformation. This chapter is excerpted from ‘Competing for the Future'.

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Abstract

Any company that fails to create the markets of the future, will find itself on a treadmill, trying to keep one step ahead of the steadily declining margins and profits of yesterday's businesses. This chapter asks managers to evaluate their company's ability and willingness to imagine and create the future and to look beyond restructuring and reengineering toward a new strategy for industry transformation. This chapter is excerpted from ‘Competing for the Future'.

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