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Book chapter
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Reference no. 5080BC
Chapter from: "Competing for the Future"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

To compete successfully for the future, senior managers must first understand the profound differences between competing for the future and competing in the present. This chapter shows that competing for the future requires not only a redefinition of strategy, but also a redefinition of top management's role in creating strategy. This chapter is excerpted from ‘Competing for the Future'.

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Abstract

To compete successfully for the future, senior managers must first understand the profound differences between competing for the future and competing in the present. This chapter shows that competing for the future requires not only a redefinition of strategy, but also a redefinition of top management's role in creating strategy. This chapter is excerpted from ‘Competing for the Future'.

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