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Technological and scientific innovation in recent years has opened up much research, development and debate on the possibilities of colonising other worlds. This case looks specifically at developments in the exploration of Mars, focusing particularly on the idea of inhabiting the planet, and the benefits and challenges this concept poses for the industry going forward. The case aims to provide a succinct overview of current developments in this rapidly developing industry sector. Including a historical industry perspective, comment on potential product development and current industry forecasts, the case raises many questions for students to consider and resolve.