Chapter from: "The Development Factory: Unlocking the Potential of Process Innovation"
Published by:
Harvard Business Publishing
Length: 28 pages
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Abstract
How quickly and effectively a company can develop and implement novel process technologies increasingly shapes the overall cost, timeliness, and results of new product introductions, and the overall competitive success of the company. This chapter examines the strategic role of process development capabilities and discusses the significant influence of these capabilities on the company's competitive fortunes. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.
About
Abstract
How quickly and effectively a company can develop and implement novel process technologies increasingly shapes the overall cost, timeliness, and results of new product introductions, and the overall competitive success of the company. This chapter examines the strategic role of process development capabilities and discusses the significant influence of these capabilities on the company's competitive fortunes. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.