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Authors: Gary P Pisano
Chapter from: "The Development Factory: Unlocking the Potential of Process Innovation"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter examines changes in the institutional and technological arenas in which pharmaceutical companies operate to highlight the competitive challenges that both incumbent and new entrants face, as well as the implications of these challenges for development capabilities. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.

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Abstract

This chapter examines changes in the institutional and technological arenas in which pharmaceutical companies operate to highlight the competitive challenges that both incumbent and new entrants face, as well as the implications of these challenges for development capabilities. This chapter is excerpted from ‘The Development Factory: Unlocking the Potential of Process Innovation'.

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