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Book chapter
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Reference no. 5157BC
Authors: Arie P De Geus
Chapter from: "The Living Company: Habits for Survival in a Turbulent Business Environment"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

As this chapter illustrates, the corporate mortality rate is high; adopting the strategies of the living company - as opposed to the strictly economic company - can increase survival odds. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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Abstract

As this chapter illustrates, the corporate mortality rate is high; adopting the strategies of the living company - as opposed to the strictly economic company - can increase survival odds. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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