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Authors: Arie P De Geus
Chapter from: "The Living Company: Habits for Survival in a Turbulent Business Environment"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter discusses why, in the shrinking world, companies conceived of as purely economic risk becoming an endangered species, while living companies have the opportunity to thrive. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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Abstract

This chapter discusses why, in the shrinking world, companies conceived of as purely economic risk becoming an endangered species, while living companies have the opportunity to thrive. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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