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Authors: Arie P De Geus
Chapter from: "The Living Company: Habits for Survival in a Turbulent Business Environment"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Though you can't predict the future, this chapter illustrates how future success depends on understanding the multiple ways the future could unfold. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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Abstract

Though you can't predict the future, this chapter illustrates how future success depends on understanding the multiple ways the future could unfold. This chapter is excerpted from ‘The Living Company: Habits for Survival in a Turbulent Business Environment'.

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