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There are few industries in which the effects of technological innovation can be seen as clearly as they can in the health care industry. Developments in devices, services and networks are in turn creating even more opportunities and innovation. This case looks specifically at developments in artificial intelligence technologies, and the impact these might have on the treatment of certain diseases. With a particular focus on the treatment of diabetes, the case looks at the market potential of such innovations and the challenges the industry might expect to encounter going forward. The case aims to provide a succinct overview of current developments in this rapidly developing industry sector. Including a historical industry perspective, comment on potential product development and current industry forecasts, the case raises many questions for students to consider and resolve.