Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.11.2006
Length: 34 pages
Data source: Field research
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https://casecent.re/p/80374
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Abstract
OMV, Austria's national oil and gas champion, had set as its vision in 2005 to dominate the Central and Eastern European oil and gas market and become the best vertically integrated mid-tier oil and gas player by 2010. However, many of its competitors: MOL, PKN, Lukoil, ENI to name a few, had similar visions. The problem facing the company was then how to reach its vision profitably. The case provides a background overview of the global oil and gas industry from exploration to retail and then focuses on the Central and Eastern European refining and marketing arena, the focus of the case. It allows the participants to take on the roles of different competitors to OMV, pushing them to seek how they could 'beat' the Austrian oil company and how OMV would respond as a result. A video of Chairman and CEO, Mr Wolfgang Ruttenstorfer can be used with or without the case to reiterate some of the critical implications for the company.
About
Abstract
OMV, Austria's national oil and gas champion, had set as its vision in 2005 to dominate the Central and Eastern European oil and gas market and become the best vertically integrated mid-tier oil and gas player by 2010. However, many of its competitors: MOL, PKN, Lukoil, ENI to name a few, had similar visions. The problem facing the company was then how to reach its vision profitably. The case provides a background overview of the global oil and gas industry from exploration to retail and then focuses on the Central and Eastern European refining and marketing arena, the focus of the case. It allows the participants to take on the roles of different competitors to OMV, pushing them to seek how they could 'beat' the Austrian oil company and how OMV would respond as a result. A video of Chairman and CEO, Mr Wolfgang Ruttenstorfer can be used with or without the case to reiterate some of the critical implications for the company.