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Authors: Christopher Jahns (EBS Universitat); Heiko A von der Gracht (EBS Universitat); Inga-Lena Darkow (EBS Universitat); Stephen Matthias Brennert (EBS Universitat); Philip Heimbach (EBS Universitat); Pauline Marcard (EBS Universitat); Michael Taterka (EBS Universitat)
Published in: 2008

Abstract

This case study discusses challenges of price strategies in the airfreight business from the perspective of a global logistics player and market leader. Graduate students of logistics and supply chain management will have the opportunity to sharpen analytical skills and better understand the processes and opportunities of the dynamic airfreight business. They learn to consider situations from different perspectives and to put bits of information together for a greater picture. Case questions concern the possible role of low cost airlines, the trade-off between different types of shipments, e-Auctioning, and strategy development. Students take over the role of Mr Smith, Managing Director of DHL Airfreight, who tries to develop solutions by which DHL can strengthen its position in global competition.
Location:
Size:
Large, 285,000 employees
Other setting(s):
2006

About

Abstract

This case study discusses challenges of price strategies in the airfreight business from the perspective of a global logistics player and market leader. Graduate students of logistics and supply chain management will have the opportunity to sharpen analytical skills and better understand the processes and opportunities of the dynamic airfreight business. They learn to consider situations from different perspectives and to put bits of information together for a greater picture. Case questions concern the possible role of low cost airlines, the trade-off between different types of shipments, e-Auctioning, and strategy development. Students take over the role of Mr Smith, Managing Director of DHL Airfreight, who tries to develop solutions by which DHL can strengthen its position in global competition.

Settings

Location:
Size:
Large, 285,000 employees
Other setting(s):
2006

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