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Teaching note
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Reference no. 5-508-082
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 28 May 2009
Length: 22 pages
Data source: Field research
Share a link: https://casecent.re/p/80485
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 9-508-048
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 April 2008
Length: 23 pages
Data source: Field research
Topics: Marketing; Metrics; Lead generation; Sales
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 9-513-S16
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 April 2008
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics
Notes: To maximize their effectiveness, color cases should be printed in color.
View full details
Case
-
Reference no. 9-517-P01
Portuguese language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 April 2008
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Published sources
Topics: Lead generation; Marketing; Metrics; Sales; Sales cycle
View full details
Supplement
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Reference no. 9-508-049
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Length: 6 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Demand analysis; Metrics; Relationships
View full details
Compact case
Supplement
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Reference no. 9-508-050
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Relationships
View full details
Compact case
Supplement
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Reference no. 9-508-051
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 26 May 2009
Length: 4 pages
Data source: Field research
Topics: Marketing; Metrics; Lead generation; Sales
View full details
Supplement
-
Reference no. 9-513-S17
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Revision date: 10-May-2019
Length: 6 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Demand analysis; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-513-S18
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Revision date: 10-May-2019
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-513-S19
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 26 May 2009
Revision date: 10-May-2019
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Strategic alliances
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 9-508-048
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 April 2008
Length: 23 pages
Data source: Field research
Topics: Marketing; Metrics; Lead generation; Sales
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. 9-513-S16
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 14 April 2008
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics
Notes: To maximize their effectiveness, color cases should be printed in color.
View full details
Case
-
Reference no. 9-517-P01
Portuguese language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 April 2008
Revision date: 29-Apr-2019
Length: 24 pages
Data source: Published sources
Topics: Lead generation; Marketing; Metrics; Sales; Sales cycle
View full details
Supplement
-
Reference no. 9-508-049
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Length: 6 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Demand analysis; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-508-050
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-508-051
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 26 May 2009
Length: 4 pages
Data source: Field research
Topics: Marketing; Metrics; Lead generation; Sales
View full details
Supplement
-
Reference no. 9-513-S17
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Revision date: 10-May-2019
Length: 6 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Demand analysis; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-513-S18
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 21 February 2008
Revision date: 10-May-2019
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Relationships
View full details
Compact case
Supplement
-
Reference no. 9-513-S19
Spanish language
Subject category: Marketing
Authors: David B Godes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 26 May 2009
Revision date: 10-May-2019
Length: 4 pages
Data source: Field research
Topics: Marketing; Sales; Lead generation; Metrics; Strategic alliances
View full details