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Case
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Reference no. 9B00AC02
Simplified Chinese language
Subject category: Marketing
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-02-14
Length: 9 pages
Data source: Field research
Topics: Pricing strategy; Small business; Virtual business; Internet
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Abstract

This is a Simplified Chinese version. This abridged version can be used in conjunction with the Advanced Book Exchange, Inc: The Barnesandnoble.com Partnership case. It explores the decision to raise prices at Advanced Book Exchange, Inc in the wake of the successful conclusion of the Barnesandnoble.com negotiations.
Location:
Canada
Industry:
Miscellaneous retail
Size:
Small
Other setting(s):
1999
Teaching note
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Reference no. 8B00E01
Subject category: Knowledge, Information and Communication Systems Management
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 5 pages
Data source: Field research
View full details
Case
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Reference no. 9B00A001
Subject category: Marketing
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 21 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Pricing strategy
View full details
Case
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Reference no. 9B00A002
Subject category: Marketing
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 10 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Pricing strategy
View full details
Case
-
Reference no. 9B00E001
Subject category: Knowledge, Information and Communication Systems Management
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 19 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Strategic alliances
View full details

About

Abstract

This is a Simplified Chinese version. This abridged version can be used in conjunction with the Advanced Book Exchange, Inc: The Barnesandnoble.com Partnership case. It explores the decision to raise prices at Advanced Book Exchange, Inc in the wake of the successful conclusion of the Barnesandnoble.com negotiations.

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Small
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B00E01
Subject category: Knowledge, Information and Communication Systems Management
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 5 pages
Data source: Field research
View full details
Case
-
Reference no. 9B00A001
Subject category: Marketing
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 21 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Pricing strategy
View full details
Case
-
Reference no. 9B00A002
Subject category: Marketing
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 10 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Pricing strategy
View full details
Case
-
Reference no. 9B00E001
Subject category: Knowledge, Information and Communication Systems Management
Authors: Rebecca Grant (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2000-02-03
Length: 19 pages
Data source: Field research
Topics: Virtual business; Small business; Internet; Strategic alliances
View full details