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Case
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Reference no. 9B06AC34
Simplified Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2007
Version: 2007-11-15
Length: 9 pages
Data source: Field research

Abstract

This is a Simplified Chinese version. In 2006, Ruth's Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. This case provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.
Size:
Medium
Other setting(s):
2005

About

Abstract

This is a Simplified Chinese version. In 2006, Ruth's Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. This case provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.

Settings

Size:
Medium
Other setting(s):
2005

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