Product details

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Book chapter
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Reference no. 5171BC
Chapter from: "Product Development Performance: Strategy, Organization, and Management in the World Auto Industry"
Published by: Harvard Business Publishing
Published in: 2008
Length: 34 pages

Abstract

This chapter explores the product development process, identifying the information assets to be developed and the linkages that must be managed for each of the four major development activities. This chapter is excerpted from ‘Product Development Performance: Strategy, Organization, and Management in the World Auto Industry'.

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Abstract

This chapter explores the product development process, identifying the information assets to be developed and the linkages that must be managed for each of the four major development activities. This chapter is excerpted from ‘Product Development Performance: Strategy, Organization, and Management in the World Auto Industry'.

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