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Chapter from: "Product Development Performance: Strategy, Organization, and Management in the World Auto Industry"
Published by: Harvard Business Publishing
Published in: 2008
Length: 39 pages

Abstract

This chapter analyzes the impact of different project strategies employed by automobile companies from Japan, Europe, and the US on development performance. This chapter is excerpted from ‘Product Development Performance: Strategy, Organization, and Management in the World Auto Industry'.

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Abstract

This chapter analyzes the impact of different project strategies employed by automobile companies from Japan, Europe, and the US on development performance. This chapter is excerpted from ‘Product Development Performance: Strategy, Organization, and Management in the World Auto Industry'.

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