Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-02-05
Length: 10 pages
Data source: Published sources
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Abstract
This is a Simplified Chinese version. This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-01-10
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-01-10
Length: 11 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-02-28
Length: 10 pages
Data source: Published sources
About
Abstract
This is a Simplified Chinese version. This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case.
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Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-01-10
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-01-10
Length: 11 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-02-28
Length: 10 pages
Data source: Published sources