Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This case is a condensed version of the case series 'Redesigning Nissan (A) & (B)'. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design. Within two years, the company had achieved a dramatic recovery, posting record profits and proposing a dazzling array of new models. Case (A) covers the dynamics of taking charge and case (B) the process of leading change. The combined and condensed version is for instructors wishing to cover the material in a single session. The cases raise a number of themes to do with how an incoming leader establishes credibility, builds a case for painful change, gathers support, provides constant and consistent communication, sells growth as well as cuts, enforces accountability, measures progress, and sustains momentum for change.

Time period

The events covered by this case took place in 1999-2001.

Geographical setting

Region:
World/global
Countries:
Japan; France

Featured companies

Nissan
Industry:
Automobile sector
Renault
Industry:
Automobile sector

Featured protagonist

  • Carlos Ghosn (male), Chief Operating Officer for Nissan

About

Abstract

This case is a condensed version of the case series 'Redesigning Nissan (A) & (B)'. When Renault sent Carlos Ghosn to turnaround its alliance partner Nissan, observers were sceptical of his chances. After soliciting recommendations from the employees, he unveiled a three-year plan involving plant closures, job cuts, and a refocus on design. Within two years, the company had achieved a dramatic recovery, posting record profits and proposing a dazzling array of new models. Case (A) covers the dynamics of taking charge and case (B) the process of leading change. The combined and condensed version is for instructors wishing to cover the material in a single session. The cases raise a number of themes to do with how an incoming leader establishes credibility, builds a case for painful change, gathers support, provides constant and consistent communication, sells growth as well as cuts, enforces accountability, measures progress, and sustains momentum for change.

Settings

Time period

The events covered by this case took place in 1999-2001.

Geographical setting

Region:
World/global
Countries:
Japan; France

Featured companies

Nissan
Industry:
Automobile sector
Renault
Industry:
Automobile sector

Featured protagonist

  • Carlos Ghosn (male), Chief Operating Officer for Nissan

Related