Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2014
Revision date: 6-Apr-2016
Length: 5 pages
Data source: Field research
Share a link:
https://casecent.re/p/8059
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is the fifth of a five-case series. The case describes Microsoft's first significant acquisition in Europe and its first in the telecom equipment (software) market. Sendit is a publicly listed Swedish start-up, which offers the only Windows-based solutions to the IP-based mobile phone services market. The acquisition starts in high tone, loses momentum and is finally integrated with some degree of success. The case series follows all the phases of the acquisition and integration process. It is meant to illustrate the complexities of acquisition processes in high-tech industries. Can be used in a strategy implementation, corporate development, mergers and acquisitions or change management course.
About
Abstract
This is the fifth of a five-case series. The case describes Microsoft's first significant acquisition in Europe and its first in the telecom equipment (software) market. Sendit is a publicly listed Swedish start-up, which offers the only Windows-based solutions to the IP-based mobile phone services market. The acquisition starts in high tone, loses momentum and is finally integrated with some degree of success. The case series follows all the phases of the acquisition and integration process. It is meant to illustrate the complexities of acquisition processes in high-tech industries. Can be used in a strategy implementation, corporate development, mergers and acquisitions or change management course.