Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 06-Apr-2016

Abstract

This is the fifth of a five-case series. The case describes Microsoft's first significant acquisition in Europe and its first in the telecom equipment (software) market. Sendit is a publicly listed Swedish start-up, which offers the only Windows-based solutions to the IP-based mobile phone services market. The acquisition starts in high tone, loses momentum and is finally integrated with some degree of success. The case series follows all the phases of the acquisition and integration process. It is meant to illustrate the complexities of acquisition processes in high-tech industries. Can be used in a strategy implementation, corporate development, mergers and acquisitions or change management course.
Location:
Industry:
Other setting(s):
1998-2002

About

Abstract

This is the fifth of a five-case series. The case describes Microsoft's first significant acquisition in Europe and its first in the telecom equipment (software) market. Sendit is a publicly listed Swedish start-up, which offers the only Windows-based solutions to the IP-based mobile phone services market. The acquisition starts in high tone, loses momentum and is finally integrated with some degree of success. The case series follows all the phases of the acquisition and integration process. It is meant to illustrate the complexities of acquisition processes in high-tech industries. Can be used in a strategy implementation, corporate development, mergers and acquisitions or change management course.

Settings

Location:
Industry:
Other setting(s):
1998-2002

Related