Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 20 pages
Data source: Field research
Abstract
Thailand's CP Group became Asia's largest agro-industrial company through the development and geographic expansion of its vertically integrated system. CP leveraged alliances and joint ventures to become a world-class player and is now expanding its core business into processed foods in a bid to become the 'Kitchen of the World'.
Location:
Industry:
Size:
Multinational
Other setting(s):
1950s to 2002
About
Abstract
Thailand's CP Group became Asia's largest agro-industrial company through the development and geographic expansion of its vertically integrated system. CP leveraged alliances and joint ventures to become a world-class player and is now expanding its core business into processed foods in a bid to become the 'Kitchen of the World'.
Settings
Location:
Industry:
Size:
Multinational
Other setting(s):
1950s to 2002