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Case
-
Reference no. 303-084-1
Published by: INSEAD
Originally published in: 2003
Version: 07.2014
Revision date: 06-Apr-2016
Length: 19 pages
Data source: Field research

Abstract

This is the second of a two-case series. Case (B) gives an overview of the pricing strategy that was chosen and the results of the strategy and the Expo.
Location:
Industry:
Size:
Expo '98
Other setting(s):
1998

About

Abstract

This is the second of a two-case series. Case (B) gives an overview of the pricing strategy that was chosen and the results of the strategy and the Expo.

Settings

Location:
Industry:
Size:
Expo '98
Other setting(s):
1998

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