Expo'98 (B): Ticketing Policy

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Case

Reference no. 303-084-1

Subject category: Strategy and General Management

Authors: Karel Cool (INSEAD); Julio Cardoso de Menezes (INSEAD)

Published by: INSEAD

Originally published in: 2003

Version: 07.2014

Revision date: 6-Apr-2016

Length: 19 pages

Data source: Field research

Topics: Pricing; Capturing customer value; Market power; Price discrimination; Revenue management; Yield management

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Abstract

This is the second of a two-case series. Case (B) gives an overview of the pricing strategy that was chosen and the results of the strategy and the Expo.

Location:

Portugal

Industry:

Tourism

Size:

Expo '98

Other setting(s):

1998

About

Abstract

This is the second of a two-case series. Case (B) gives an overview of the pricing strategy that was chosen and the results of the strategy and the Expo.