Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-11-09
Revision date: 14-Dec-2011
Abstract
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2009-11-10
Length: 8 pages
Data source: Field research
Simplified Chinese language
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-11-09
Length: 4 pages
Data source: Field research
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Abstract
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2009-11-10
Length: 8 pages
Data source: Field research
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2011-11-09
Length: 4 pages
Data source: Field research