Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2014
Revision date: 6-Apr-2016
Length: 25 pages
Data source: Field research
Abstract
easyGroup is contemplating its entry into the cinema exhibition business in the UK, through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture. The case examines the market for cinema in the UK, as well as the evolution of easyGroup's portfolio of companies, with a view to assessing the attractiveness of the company's planned launch of easyCinema.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2014
Revision date: 6-Apr-2016
Length: 15 pages
Data source: Field research
About
Abstract
easyGroup is contemplating its entry into the cinema exhibition business in the UK, through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture. The case examines the market for cinema in the UK, as well as the evolution of easyGroup's portfolio of companies, with a view to assessing the attractiveness of the company's planned launch of easyCinema.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2014
Revision date: 6-Apr-2016
Length: 15 pages
Data source: Field research