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Prize winner
Case
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Reference no. 600-013-1
Subject category: Production and Operations Management
Authors: Shantanu Bhattacharya (INSEAD); Andras Fehervary (INSEAD)
Published by: INSEAD
Published in: 2000
Length: 21 pages
Data source: Field research
Topics: New product development; Entrepreneurship
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Abstract

This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.
Location:
USA
Size:
Start-up
Other setting(s):
1998-1999
Teaching note
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Reference no. 600-013-8
Subject category: Production and Operations Management
Authors: Shantanu Bhattacharya (INSEAD); Andras Fehervary (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: May 2000
Length: 17 pages
Data source: Field research
View full details

About

Abstract

This case considers the development of a new product from the concept generation phase. It incorporates issues like design outsourcing and collaboration with extend agencies in new product development.

Settings

Location:
USA
Size:
Start-up
Other setting(s):
1998-1999

Related

Teaching note
-
Reference no. 600-013-8
Subject category: Production and Operations Management
Authors: Shantanu Bhattacharya (INSEAD); Andras Fehervary (INSEAD)
Published by: INSEAD
Originally published in: 2000
Version: May 2000
Length: 17 pages
Data source: Field research
View full details
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