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Chapter from: "Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Managers can improve their odds of succeeding in unpredictable markets by conducting reconnaissance into the future rather than relying on a preconceived plan. This chapter outlines the steps that successful Chinese entrepreneurs have taken to anticipate possible threats and opportunities. This chapter is excerpted from ‘Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs'.
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Abstract

Managers can improve their odds of succeeding in unpredictable markets by conducting reconnaissance into the future rather than relying on a preconceived plan. This chapter outlines the steps that successful Chinese entrepreneurs have taken to anticipate possible threats and opportunities. This chapter is excerpted from ‘Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs'.

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