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Abstract

This is the first of a three-case series (399-008-1 to 399-010-1). The Eureko case series examines an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront. The teaching objectives include; exploring alternative strategies available to companies in a consolidating Europe; evaluating the sustainability of alliances to meet the needs of partners with different objectives; examining the creation of institutions to foster synergy; exploring the management of ambiguity; and examining how to measure the success and failure of alliances. **1998 EFMD European Case Writing Competition Category Winner**
Location:
Other setting(s):
(A)-1992, (B)-1997, (C)-1988

About

Abstract

This is the first of a three-case series (399-008-1 to 399-010-1). The Eureko case series examines an innovative alliance of European insurance companies created in response to the expected consolidation of the industry in an integrating Europe. By exploring the evolution of the Alliance it addresses the critical issues both alliances and organisations integrating across regional boundaries have to confront. The teaching objectives include; exploring alternative strategies available to companies in a consolidating Europe; evaluating the sustainability of alliances to meet the needs of partners with different objectives; examining the creation of institutions to foster synergy; exploring the management of ambiguity; and examining how to measure the success and failure of alliances. **1998 EFMD European Case Writing Competition Category Winner**

Settings

Location:
Other setting(s):
(A)-1992, (B)-1997, (C)-1988

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