Product details

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Case
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Reference no. P407-079-1
Portuguese language
Published by: INSEAD
Originally published in: 2007
Version: 05.2008

Abstract

This is a Portuguese version. A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launches a new business, BP Alternative Energy (AE). Investing on this scale in a 'green' power business was a radical departure for BP. The case was designed to teach what leaders do to create change and innovation. It illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board and set in place conditions for a highly motivated team. It also illustrates how leadership style affects change processes.
Location:
Industry:
Size:
Large
Other setting(s):
2005

About

Abstract

This is a Portuguese version. A team led by Vivienne Cox, Executive Vice President for Gas, Power, and Renewables, identifies and launches a new business, BP Alternative Energy (AE). Investing on this scale in a 'green' power business was a radical departure for BP. The case was designed to teach what leaders do to create change and innovation. It illustrates how Cox guided the emergence of a vision for AE, got key stakeholders on board and set in place conditions for a highly motivated team. It also illustrates how leadership style affects change processes.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2005

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