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Management article
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Reference no. F0806B
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 4-Feb-2013
Length: 4 pages

Abstract

Burger King has found a low-key but surprisingly effective way to deal with consumer concerns about animal welfare: Establish an advisory panel of outside experts who can help analyze and filter ideas for initiatives.

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Abstract

Burger King has found a low-key but surprisingly effective way to deal with consumer concerns about animal welfare: Establish an advisory panel of outside experts who can help analyze and filter ideas for initiatives.

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