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Case
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Reference no. F599-037-1
French language
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Isabelle Sood (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 09.2004
Length: 45 pages
Data source: Published sources
Topics: Retailing; UK; Leadership; Multiple formats; 'Value for money' posimoving; Internationalisation challenges
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

This is a French translation of '599-037-1'. The case first describes the different re-positioning tools which have been used by Tesco to become today's leading British retailer (in terms of assortment, pricing postures, branching, service, customer loyalty schemes...). However, in the very competitive British supermarket battlefield, Tesco is re- inforcing its position through various new choices: moving to multiple store formats, going international (mostly in Eastern Europe and Asia), developing Tesco Direct,.... Elements are given to evaluate the relevance of such strategic decisions.
Location:
UK
Industry:
Retailing
Other setting(s):
1998
Teaching note
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Reference no. 599-037-8
Subject category: Marketing
Authors: Charles Waldman (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 06.1999
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 599-037-1
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Isabelle Sood (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 04.1999
Length: 41 pages
Data source: Published sources
Topics: Retailing; UK; Leadership; Multiple formats; 'Value for money' posimoving; Internationalisation challenges
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This is a French translation of '599-037-1'. The case first describes the different re-positioning tools which have been used by Tesco to become today's leading British retailer (in terms of assortment, pricing postures, branching, service, customer loyalty schemes...). However, in the very competitive British supermarket battlefield, Tesco is re- inforcing its position through various new choices: moving to multiple store formats, going international (mostly in Eastern Europe and Asia), developing Tesco Direct,.... Elements are given to evaluate the relevance of such strategic decisions.

Settings

Location:
UK
Industry:
Retailing
Other setting(s):
1998

Related

Teaching note
-
Reference no. 599-037-8
Subject category: Marketing
Authors: Charles Waldman (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 06.1999
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 599-037-1
Subject category: Marketing
Authors: Charles Waldman (INSEAD); Isabelle Sood (INSEAD)
Published by: INSEAD
Originally published in: 1999
Version: 04.1999
Length: 41 pages
Data source: Published sources
Topics: Retailing; UK; Leadership; Multiple formats; 'Value for money' posimoving; Internationalisation challenges
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details