Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
Abstract
China's 1978 economic reforms helped boost its economic growth and in turn, the income levels there. China's demography changed too - with thousands of millionaires and a growing middle class coming up. All this had an impact on the country's luxury industry, whose growth is expected to jump from 1% in 2000 to 29% by 2015, making it the largest market for luxury brands. However, China is a complex cultural market.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
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Abstract
China's 1978 economic reforms helped boost its economic growth and in turn, the income levels there. China's demography changed too - with thousands of millionaires and a growing middle class coming up. All this had an impact on the country's luxury industry, whose growth is expected to jump from 1% in 2000 to 29% by 2015, making it the largest market for luxury brands. However, China is a complex cultural market.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies