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Structured assignment
-
Reference no. 308-145-4
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
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Abstract

This structured assignment is to accompany the case.
Location:
Global
Industry:
Luxury
Other setting(s):
2008
Teaching note
-
Reference no. 308-145-8
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-145-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Global
Industry:
Luxury
Other setting(s):
2008

Related

Teaching note
-
Reference no. 308-145-8
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-145-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Luxury brands; Counterfeiting; Luxury retailing; Tourism and luxury industry; Brand image; L'Oreal; LVMH (Moet Hennessy-Louis Vuitton); Competition; Critical success factors; Market entry strategies; Consumer behaviour; Industry dynamics; Brand building; Challenges for luxury goods companies
View full details