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Case
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Reference no. UVA-M-0567
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2002
Length: 10 pages
Topics: Pricing; Pricing strategy
Share a link: https://casecent.re/p/81
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Abstract

This note describes several methods for measuring consumer price sensitivity.
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Abstract

This note describes several methods for measuring consumer price sensitivity.

Related

Sorry, this product has no related items.