Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number UVA-M-0567
Measuring Consumer Prize Sensitivity
Case
-
Reference no. UVA-M-0567
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2002
Length: 10 pages
Topics: Pricing; Pricing strategy
Share a link: https://casecent.re/p/81
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This note describes several methods for measuring consumer price sensitivity.
Sorry, this product has no related items.

About

Abstract

This note describes several methods for measuring consumer price sensitivity.

Related

Sorry, this product has no related items.