Published by:
International Commerce Institute
Length: 5 pages
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https://casecent.re/p/81226
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Abstract
Forecasting consumer take-up of promotions is notoriously unreliable, causing endless inefficiencies. A new consumer behaviour model offers a ray of hope.
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Abstract
Forecasting consumer take-up of promotions is notoriously unreliable, causing endless inefficiencies. A new consumer behaviour model offers a ray of hope.