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Management article
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Reference no. ICR032D
Published by: International Commerce Institute
Published in: "International Commerce Review", 2003
Length: 6 pages

Abstract

In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge.

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Abstract

In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge.

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