More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Management article
-
Reference no. ICR051E
Authors: Mumin Kurtulus (INSEAD); L Beril Toktay (INSEAD)
Published by: International Commerce Institute
Published in: "International Commerce Review", 2005
Length: 7 pages
Topics: Category management; Retailer-manufacturer relationships; Category captains; Competition policy
Share a link: https://casecent.re/p/81271
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

Many retailers outsource retail category management to a chosen category captain. This makes things easier for the retailer, but long term, who really benefits?
Sorry, this product has no related items.

About

Abstract

Many retailers outsource retail category management to a chosen category captain. This makes things easier for the retailer, but long term, who really benefits?

Related

Sorry, this product has no related items.