German language
Subject category:
Strategy and General Management
Published in:
2008
Length: 31 pages
Data source: Field research
Abstract
This is a German version. 'Knirps' the inventor of collapsible umbrellas, used to be a well known and valuable brand. This case is set in 2007, when two former competitors took over the company and tried to revive the brand. 'Knirps' is the only international umbrella brand, but has made a lot of mistakes in the past. What has to be undertaken for things to improve in the future?
Subject category:
Strategy and General Management
Published in:
2008
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2008
Length: 29 pages
Data source: Field research
About
Abstract
This is a German version. 'Knirps' the inventor of collapsible umbrellas, used to be a well known and valuable brand. This case is set in 2007, when two former competitors took over the company and tried to revive the brand. 'Knirps' is the only international umbrella brand, but has made a lot of mistakes in the past. What has to be undertaken for things to improve in the future?
Settings
Related
Subject category:
Strategy and General Management
Published in:
2008
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2008
Length: 29 pages
Data source: Field research