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Case
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Reference no. 503-094-1
Subject category: Marketing
Published by: INSEAD
Originally published in: 2003
Version: 08.2014
Revision date: 6-Apr-2016

Abstract

This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install a high-speed rail service between Boston and Washington. Soon after the Acela's launch, technical problems with the train were severe and Bombardier's relationship with Amtrak became acrimonious. Both sides in the dispute made legal moves and they continue as of the writing of this case. The case examines the histories of the companies involved, the relationship between the respective parties and presents the technological background to the Acela Express. The goal is to highlight key points in the management of relationships for large-scale projects and to explore a number of issues in technology licensing.
Industry:
Size:
75,000 employees at Bombardier, 80,000 employees at Alstom
Other setting(s):
1995-2002

About

Abstract

This case charts the process of the souring of the Acela Express, a joint venture of Alstom and Bombardier with Amtrak, the US rail passenger service. Alstom and Bombardier won the contract to install a high-speed rail service between Boston and Washington. Soon after the Acela's launch, technical problems with the train were severe and Bombardier's relationship with Amtrak became acrimonious. Both sides in the dispute made legal moves and they continue as of the writing of this case. The case examines the histories of the companies involved, the relationship between the respective parties and presents the technological background to the Acela Express. The goal is to highlight key points in the management of relationships for large-scale projects and to explore a number of issues in technology licensing.

Settings

Industry:
Size:
75,000 employees at Bombardier, 80,000 employees at Alstom
Other setting(s):
1995-2002

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