Subject category:
Ethics and Social Responsibility
Published by:
Harvard Kennedy School
Length: 1 pages
Share a link:
https://casecent.re/p/81505
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Abstract
A secretary of the navy with a well-defined policy agenda ('the 600-ship navy') and a powerful sense of mission enlists the press as an ally through a series of deft encounters. This case allows for discussion/identification of the key elements of a public official's successful use of the press. It can be used both to discuss strategy and to raise larger issues about the press-government relationship
About
Abstract
A secretary of the navy with a well-defined policy agenda ('the 600-ship navy') and a powerful sense of mission enlists the press as an ally through a series of deft encounters. This case allows for discussion/identification of the key elements of a public official's successful use of the press. It can be used both to discuss strategy and to raise larger issues about the press-government relationship