Renault and Nissan - A Marriage of Reason

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Case

Reference no. C301-050-1

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Philippe Lasserre (INSEAD); Anne-Claire Flament (INSEAD); Sumie Fujimura (INSEAD); Pierre Nilles (INSEAD)

Published by: INSEAD

Originally published in: 2008

Version: 06.2008

Length: 19 pages

Data source: Published sources

Topics: Strategic alliances; Acquisitions; Integrating acquisitions; Asian business; Japan; Global strategies

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Abstract

This is a Simplified Chinese version. In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Location:

Japan

Industry:

Automotive

Size:

USD121 billion

Other setting(s):

1999-2000